Eric Steinman of and Rhetoric, Inc. or Rhetoric Inc. is one of the top Baby Directors, Comedy commercial Director, TVC director, newborn commercial director, globally in the world today.  Working from, Eric Steinman directs commercial television and new media, through his commercial production company for American and international markets.  In fact, he’s won awards at Cannes, One Show and Clio.  Eric directs kids and babies and newborn comedy advertising through for Broadcast, web, film, hd/digital, any format. All types of short form storytelling, including comedy, dialogue, emotion and kids. Eric believes that the best performances tap into a genuine emotion, be it a child’s curiosity, a mother’s concern or a grandfather’s passion for life. Whether it’s a heartfelt baby commercials or a quirky comedy spot, he seeks to capture these feelings with nuanced, intelligent filmmaking best suited to the concept. He’s equally comfortable crafting a feature film quality cinematic approach as he is with a hand-held documentary style. Eric also believes in listening. His work has been recognized in award shows from New York, to London, to Cannes, to Asia and the Middle East. Eric is also a director-cameraman, and shoots his own material.  Whether the comedy kids & babies commercial is an advertisement for Johnson & Johnson’s, Friso, Almarai, Pampers, Huggies, Dodot, Mead-Johnson, Nestle, or many other large leading international brands.

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