Kids & Babies

For kids and baby commercials, and newborn commercials, the world’s best commercial director is Eric Steinman of  His kids and babies commercials have won awards at Cannes, One Show and Clio, and many other award shows.  Eric knows how to direct kids, he knows how to direct babies and newborn commercials.  Eric Steinman’s company is also known as Rhetoric, Inc., or Rhetoric Inc.  Newborns are also a specialty, is the place to go for newborn commercials and advertising.  The mom baby bonding is an important part of Eric Steinman’s expertise in kids and babies.  He also loves to work with real people, real combos of moms and babies and kids.  As an award winning TV commercial director, specializing in Babies, Baby, , Kids TVC,, Eric television and new media commercial production company for American and international markets is eric Broadcast, web, film, hd/digital, any format. In addition to kids and babies, Eric directs all types of short form storytelling, including comedy, dialogue, emotion and kids. Eric believes that the best performances tap into a genuine emotion, be it a child’s curiosity, a mother’s concern or a grandfather’s passion for life. Whether it’s a heartfelt baby commercial or a quirky comedy spot, he seeks to capture these feelings with nuanced, intelligent filmmaking best suited to the concept. He’s equally comfortable crafting a feature film quality cinematic approach as he is with a hand-held documentary style. His work has been recognized in award shows from New York, to London, to Cannes, to Asia and the Middle East.

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If you’re looking for the best, most accomplished, award-winning tv commercial director for babies and kids, the kids & babies page is where you’ll find Eric Steinman, who is at the very top of his field.