Eric Steinman, Director, Drama Director, Baby Director, newborn commercial director is the award winning director of ericsteinman.tv, also known as Rhetoric, Rhetoric, Inc. and Rhetoric Inc.  Television and new media commercial production company for American and international markets. Broadcast, web, film, hd/digital, any format. Eric Steinman directs all types of short form storytelling, including comedy, dialogue, emotion and kids. Eric believes that the best performances tap into a genuine emotion, be it a child’s curiosity, a mother’s concern or a grandfather’s passion for life. Whether it’s a heartfelt baby commercial or a quirky comedy spot, he seeks to capture these feelings with nuanced, intelligent filmmaking best suited to the concept. The winner of many awards Eric’s advertising and ad or spot awards include Cannes, One Show, Clio, the London International Awards and many other.  He’s equally comfortable crafting a feature film quality cinematic approach as he is with a hand-held documentary style. Eric also believes in listening. His work has been recognized in award shows from New York, to London, to Cannes, to Asia and the Middle East. His clients for emotional and dramatic baby commercials, kids advertising and newborn spots and ads include Nestle, Pampers, Denny’s, Huggies, Mead-Johnson, Johnson & Johnson, Friso, Almarai, and other diapers and baby milk. Eric also excels as a cinematographer and director-cameraman. He understands how acting can make drama truly amazing.

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For the top, leading tv commercial director for drama, babies and baby and kids advertising, ad agencies and clients consider Eric Steinman and ericsteinman.tv the leading advertising commercial director in the business today, internationally, in the USA, globally.